Hispanic Consumers Woo Major Brands

NEW YORK May 7, 2004 -- Hispanic markets have grown exponentially. Dominating several key markets in California, New York, Texas, New Mexico, Florida and others, the Hispanic consumer-base is expanding the role and scope of Hispanic marketing and customer relationship strategies for a range of varied industries from automotives to financial services.

Now in its fifth year, the U.S. Hispanic Market Boom, to be held June 10-11 in Los Angeles, is attracting a rich repertoire of corporations. The forum will provide several eye-opening keynotes and throw light on the state of trends and realities of Hispanic marketing and customer relationship strategies.

According to Rupa Ranganathan, Ethnic Strategist and Senior Vice President at Strategic Research Institute, creator of this series, "The Hispanic market is a sure-shot ticket to growth for almost any brand or company who invests in understanding the full range of opportunities, nuances, linguistic and cultural connections within the community. Such marketers can expect to see their investments multiply manifold."

Major brand players will be participating both as speakers as well as attendees making it an irresistible platform for sponsors and exhibitors offering Hispanic media, direct marketing or other service.

Agenda Highlights:

"The New Cultural and Linguistic Identity Of The Hispanic Consumer -- How Do You Choose The Right Mix of Spanish, and/or English For Your Brand?" -- Felipe Korzenny, Ph.D., Professor of Communication, Florida State University and Founding Senior Consultant, Cheskin

"Beyond The 30 Seconds Commercial- Next Big Steps For Hispanic Marketing & Advertising" -- Hector Orci, Chairman, La Agencia de Orci and Founding President of Association of Hispanic Advertising Agencies

"Value of In-Culture an In-Language Customer Service on Brand Choice, Customer Loyalty & Word of Mouth -- Multi-Industry Analysis" -- Carlos L. Santiago, President, The Santiago Solutions Group

"The Rising Capital Of The Hispanic Voter -- Significance & Insights For Hispanic Marketing Communications" -- Juan A. Garcia Ph.D., Author and Professor of Political Science, University of Arizona

Client Presenters From:
-- GE Consumer Finance
-- Schieffelin & Somerset
-- AOL Hispanic
-- Bank of America
-- Macy's West
-- Verizon
-- Wells Fargo
-- Farmer's Insurance
-- Warner Bros.

Case Studies From:

-- General Motors Chevrolet's Integrated Marketing and Promo Campaign To Drive Sales (Valassis and Papel Media)

-- El Mercado 2004 -- A new study on Retail Shopping Behavior and Impact of In-Store and Promotional Merchandizing (New American Dimensions, ADO and Food Marketing Institute)

-- Superior Geo-demographic segmentation tools to build new markets (Geoscape International)

-- Combo Strategies using Internet Radio along with TV, Print and Other Media for 18-34 (Batanga)